Rooted InVaranasi
Varanasi is India's oldest living city — a place where traditions are not just remembered, but practised. It is here that Maansinghka Agencies was born, and here that the art of Kacchi Ghani oil-making found its modern expression.
Trusted Across Generations
Kacchi Ghani, the way it has always been done.
Traditional cold-press · Slow extraction
3
Generations
What Kacchi Ghani really means.
The Kacchi Ghani method — literally meaning 'raw crusher' — is the ancient practice of cold-pressing oilseeds using a stone or wooden press, without applying heat. This slow, deliberate process preserves every molecule of natural goodness: the golden colour, the characteristic pungent aroma, and the omega-rich fatty acid profile that makes kacchi ghani mustard oil a cornerstone of Indian cooking and Ayurvedic wellness.
THE TASTE KING एक भरोसेमंद नाम है जो लेकर आता है शुद्ध और असली कच्ची घानी सरसों तेल।
हम उच्च गुणवत्ता वाले सरसों के बीजों से पारंपरिक कोल्ड प्रेस तकनीक द्वारा तेल निकालते हैं, जिससे उसका प्राकृतिक स्वाद, खुशबू और पोषण बरकरार रहता है।
A legacy built drop by drop.
The Beginning
Dada ji (grandfather) begins edible oil trade in Varanasi.
The Beginning
Dada ji (grandfather) begins edible oil trade in Varanasi.
Growing Roots
Father starts bulk tin packaging and expands into manufacturing.
Growing Roots
Father starts bulk tin packaging and expands into manufacturing.
The Return
Aman returns from college; begins learning the business informally.
The Return
Aman returns from college; begins learning the business informally.
Brand Launch
The Taste King brand officially launched.
Brand Launch
The Taste King brand officially launched.
Building Trust
Tin-only sales; building distributor network; direct retail selling by Aman himself.
Building Trust
Tin-only sales; building distributor network; direct retail selling by Aman himself.
The Hard Lesson
FMCG demand surges; supply chain disruption teaches critical supply resilience lessons.
The Hard Lesson
FMCG demand surges; supply chain disruption teaches critical supply resilience lessons.
Small Pack Launch
Small-pack (bottle and pouch) line fully formulated and launched.
Small Pack Launch
Small-pack (bottle and pouch) line fully formulated and launched.
Market Leadership
50%+ market share in key Purvaanchal areas; strong sales team built.
Market Leadership
50%+ market share in key Purvaanchal areas; strong sales team built.
Transparency Era
Podcast launched for consumer education; mobile demo van concept in development.
Transparency Era
Podcast launched for consumer education; mobile demo van concept in development.
The Vision
Pan-Purvaanchal, Bihar, Jharkhand, Bengal presence; consumer awareness at scale.
The Vision
Pan-Purvaanchal, Bihar, Jharkhand, Bengal presence; consumer awareness at scale.